Brand Narrative Guidelines

This signature offering is a comprehensive brand messaging guide defining your:

  • Brand Foundations - Your Mission Statement, Origins Story, Vision Statement, Purpose Statement, Core Values, and Stakeholder Impact Statement

  • Brand Voice - Your Tone, Style, Terminology, and Archetype

  • Brand Niche - A Target Market description utilizing customer personas

Your final product is delivered as a professionally designed PDF.

The Process

STEP 1:

Schedule a Meeting

Thanks to virtual meetings, we can connect wherever you call home.

Whether you’re a solopreneur or you want to include your entire Executive Team, we can make it happen—no traveling required. In just 90 minutes,
I’ll walk you through a complete
guided interview.

STEP 2:

Words that Work

I’ll take the results of your guided interview and craft a complete set of Brand Narrative Guidelines that sound just like you.

Together, we’ll define the details of your Brand Foundations, Brand Voice, and Target Market to build a breakthrough brand story.

STEP 3:

Market With Ease

Here’s a recap of what’s included:

  • Client Questionnaire

  • 90-minute Strategy / Kickoff Call

  • Industry Research & Brand Discovery

  • First Draft Brand Narrative Guidelines

  • Two (2) Rounds of Revisions (Google Doc)

  • Final Brand Narrative Guidelines (Professionally Designed)

Learn More

  • Your communication starts with your Foundational Statements: Mission, Origins Story, Vision, Purpose, Core Values, and Stakeholder Impact Statements.

    Your brand’s signature qualities are inherent in these elements and together they contribute to your unique value proposition and differentiate your message.

  • Your brand voice is composed of your tone, style, and terminology.

    All of these human-like traits and characteristics form your brand personality.

    They help consumers relate to and form emotional connections with your brand and influence how you are perceived by others.

  • Your Brand Niche refers to a specific segment or group of potential customers who are the primary focus of a your marketing and advertising efforts.

    Identifying and understanding your target market is essential to efficiently allocate resources, create effective marketing strategies, and ultimately achieve your business objectives while delivering value to your ideal customers.

    You can do this utilizing Customer Personas.

  • Marketing: With a complete set of brand narrative guidelines, you’ll have all the words you need to execute your marketing collateral with ease. Customer personas are also a valuable resource for paid ads.

    Human Resources: You can use your brand narrative guidelines when onboarding new employees so that everyone has the same sense of mission and purpose.

    They can serve as a complete narrative for your organization through and through.

    Working with Agencies: When outsourcing projects to agencies and freelancers, having a set of brand narrative guidelines is necessary.

    No matter who has their hands on your marketing collateral, a set of guidelines brings it all together so your marketing is seamless and cohesive.

Brand Strategy

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