Brand Messaging

This signature offering is designed to define the most essential stories your brand needs to tell. By uncovering your brand’s identity, positioning, storytelling, and voice, I’ll craft a compelling messaging framework that resonates with your audience and differentiates you in the marketplace.

  • Brand Identity and Positioning - Your Mission Statement, Vision Statement, Purpose Statement, Core Values, and Origins Story.

  • Brand Storytelling - Brand Pillars (your key differentiators that make you stand out), Brand Promises (your core messages), and your Unique Value Proposition.

  • Brand Voice - Brand Archetype, Tone of Voice, Style, Terminology, and Brand Personality

This premium consultative experience includes a customized brand discovery questionnaire, a 90-minute guided interview, and a professionally designed brand messaging guide.

The Process

STEP 1:

Schedule a Meeting

Thanks to virtual meetings, we can connect wherever you call home. Whether you’re a solopreneur or you want to include your entire Executive Team, we can make it happen—no traveling required. After you receive your Brand Discovery Questionnaire,
I’ll walk you through a complete
brand discovery interview.

STEP 2:

Words that Work

I’ll take the results of your guided interview and craft a complete set of brand narrative guidelines that sound just like you. Together, we’ll define the details of your Brand Identity, Brand Message, and Brand Voice to build a breakthrough brand story. Your final Brand Messaging Guide will be beautifully and professionally designed.

STEP 3:

Market With Ease

Here’s a recap of what’s included:

  • Brand Discovery Questionnaire

  • 90-minute Brand Discovery Interview

  • Industry Research & Brand Audit

  • First Draft Brand Narrative Guidelines

  • Two (2) Rounds of Revisions

  • Professionally Designed Brand Messaging Guide

Learn More

  • Your brand’s foundation starts with defining its identity and how it’s positioned in the market. This includes:

    • Mission Statement – A clear, concise statement that explains why your brand exists and the impact it seeks to make.

    • Vision Statement – Your long-term ambition and the future your brand is working to create.

    • Purpose Statement – The deeper reason behind your work—beyond profit.

    • Core Values – The beliefs that shape your company culture and brand experience.

    • Origins Story – Your brand’s backstory—where it all began, the challenges you overcame, and the defining moments that shaped your business.

    A clearly defined identity ensures that your brand is rooted in purpose and stands out with a unique position in your industry.

  • Your brand’s messaging should be more than just statements—it should tell a compelling story that captivates and persuades. This is achieved through:

    • Brand Pillars – The key differentiators that set your brand apart from competitors. These are the 3-5 core themes that define your unique strengths and expertise.

    • Brand Promises – The commitments you make to your customers. These should be clear, compelling, and consistently reinforced in all brand communications.

    • Unique Value Proposition (UVP) – The distinct value that only you can offer. This answers the question: Why should customers choose you over the competition?

    Great brand storytelling builds emotional connections, enhances credibility, and makes your messaging more memorable.

  • Your brand’s voice is how you communicate—its personality, tone, and language. It ensures consistency across all touchpoints. This includes:

    • Brand Archetype – A storytelling framework that aligns your brand with universal human identities (e.g., The Hero, The Sage, The Creator) to create an emotional connection with your audience.

    • Tone of Voice – The overall feeling your messaging conveys. Is it bold and authoritative? Warm and approachable? Playful and witty?

    • Style – The structure, rhythm, and formality of your messaging. This includes sentence structure, punctuation preferences, and stylistic nuances.

    • Terminology – The specific words, phrases, and industry language your brand consistently uses to reinforce its identity and expertise.

    • Brand Personality – The human-like traits that shape how your brand interacts with its audience. This helps create familiarity and trust.

    A strong and consistent brand voice ensures that every interaction with your audience feels familiar, authentic, and aligned with your brand’s personality.

    • Marketing – Your brand narrative guidelines provide a clear messaging framework, ensuring every marketing initiative—from website copy to social media and advertising—aligns with your core identity and resonates with your audience.

    • Human Resources – These guidelines serve as a powerful onboarding tool, helping new employees quickly understand your brand’s mission, values, and voice. When your team is aligned with a shared purpose, they become better brand ambassadors.

    • Organizational Consistency – Beyond marketing, your brand narrative acts as a unifying thread throughout your organization, reinforcing a clear and cohesive identity at every level—internal communications, leadership messaging, and customer interactions.

    • Working with Agencies & Freelancers – Whether you’re collaborating with a marketing agency, PR firm, or independent designers and writers, your brand narrative guidelines ensure consistency. No matter who touches your messaging, they’ll have a clear playbook to maintain your brand’s integrity and voice across all channels.

Brand Strategy

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