Differentiate your brand with a story-first marketing strategy.

+ Brand Positioning & Consulting
+ Brand Identity & Messaging
+ Brand & GTM Strategies

Get Unstuck

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Discover Your Signature Quality

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Build a Breakthrough Brand

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Get Unstuck + Discover Your Signature Quality + Build a Breakthrough Brand +

Go beyond basic moves in marketing.

Ordinary marketing often fails for one of six reasons:

Carrot-and-stick methods won’t build brand loyalty.

1.

Conscious consumers don’t want to be manipulated.

2.

Pushing sales over what customers need erodes trust.

3.

Scarcity tactics make you look and sound like everyone else.

4.

Highly competitive markets demand you have a differentiator.

5.

Your key differentiator is found in your story.

6.

Here’s how I can help.

  • Brand Messaging

    Transform typical into exceptional marketing with a storytelling strategy. I’ll help you define the signature stories your brand needs to be telling, including your unique value proposition and more.

    Find Out More

  • Brand Voice

    Discover your brand archetype to bring your brand’s communications to life. I’ll help you define your tone of voice, style, and personality to attract, engage, and connect with the right audience.

    see how it works

  • Brand Strategy

    Dive deep into your target market, define your customer segments, and get go-to-market strategies that align with your business objectives, leveraging customer research and insights to drive growth.

    let's get started

I’m Kirsten Torrado, Brand Strategist and Consultant, dedicated to helping you position your brand for unparalleled growth and authority. With a background in agency leadership and deep expertise in brand messaging, I equip businesses with the right stories and strategies they need to stand out.

Ordinary marketing turns brands into commodities, relying on pricing, promotions, and psychological tricks. But true differentiation comes from a story-first strategy—one that elevates your brand, creates lasting impact, and delivers a stronger ROI. Let’s craft a story and strategy that sets you apart.

Reposition your brand for greater visibility, authority, and growth.

  • Storytelling increases the perceived value of products by up to 2,706%

    Researchers and Journalists, Robert Walker and John Glenn

  • 75% of consumers think it's important for brands to tell stories in their marketing.

    Study conducted by Headstream

  • 71% of customers buy from companies whose values align with theirs.

    Study by 5W Public Relations

Write your brand narrative, stress-free.

This preliminary offering helps you get clear on your signature story.

1. Book a Call

Thanks to virtual meetings, we can connect wherever you call home. Whether you’re a solopreneur or you want to include your entire Executive Team, we can make it happen—no traveling required.

2. Words That Work

Your brand discovery experience includes a customized questionnaire, a guided interview, and a complete brand audit. Your final Brand Messaging Guide will be delivered as a professionally designed document you can share with your team.

3. Market With Ease

Your marketing just got easy! Your Brand Messaging Guide allows you to cut and paste your narrative into all the places you want your brand to shine. You’ll finally have the resource you need to guide all your marketing efforts.

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What’s in a story?

Download my FREE checklist and discover the key components of a story-first marketing strategy—Brand Messaging, Brand Voice, and Brand Strategy fully explained!