Differentiate your brand with a story-first marketing strategy.

+ Brand Storytelling & Consulting
+ Digital Marketing Strategy
+ Fractional CMO Services

+ Get unstuck and start growing

+ Discover your signature quality

+ Build a breakthrough brand

Go beyond basic moves in marketing.

Ordinary moves in marketing often fail for one of six reasons:

Carrot-and-stick methods won’t build brand loyalty.

1.

Conscious consumers don’t want to be manipulated.

2.

Pushing sales over what customers need erodes trust.

3.

Scarcity tactics make you look and sound like everyone else.

4.

Highly competitive markets demand you have a differentiator.

5.

Your key differentiator is found in your story.

6.

A story-first marketing strategy will increase your ROI and turn your business into a breakthrough brand.

Here’s how I can help.

  • Brand Storytelling Framework

    Transform typical into exceptional marketing with a storytelling strategy. This signature offering is a done-for-you brand messaging service complete with a custom brand messaging guide.

    Find Out More

  • Digital Marketing Strategy

    Go beyond tactics and get tailored go-to-marketing strategies that align with your business goals, leveraging the right channels to increase visibility, engage audiences, and drive growth.

    see how it works

  • Fractional CMO Services

    Gain trusted executive-level marketing expertise to guide your brand to new levels of growth. With strategic fractional leadership, you can mature your marketing efforts sustainably.

    let's get started

Hey, there!

I’m Kirsten Torrado, Brand Strategist and Fractional CMO. I’m leveraging my agency background and leadership expertise to help you build a value-centric marketing program for your growing enterprise.

Ordinary marketing is the fastest way to commoditize your brand with common tactics that rely on price points, promotions, and pulling psychological triggers.

Story-first marketing helps companies differentiate their brand with a mission-forward strategy that gets a better ROI. Learn More

  • Storytelling increases the perceived value of products by up to 2,706%

    Researchers and Journalists, Robert Walker and John Glenn

  • 75% of consumers think it's important for brands to tell stories in their marketing.

    Study conducted by Headstream

  • 71% of customers buy from companies whose values align with theirs.

    Study by 5W Public Relations

Write your brand narrative, stress-free.

This preliminary offering helps you get clear on your signature story.

1. Book a Call

Thanks to virtual meetings, we can connect wherever you call home.

Whether you’re a solopreneur or you want to include your entire Executive Team, we can make it happen—no traveling required.

2. Words That Work

I’ll take the results of your guided interview and craft a brand narrative that sounds just like you.

Your Brand Messaging Guide will be delivered as a 25-page+ professionally designed document.

3. Market With Ease

Your marketing just got easy! With a revision process that keeps clients satisfied, you’ll have a final product that allows you to cut and paste your narrative into all the places where you want your brand to shine.

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What’s in a story?

Download my FREE Brand Narrative Checklist and discover the key components of a complete brand narrative—Brand Foundations, Brand Voice, and Target Market fully explained!